![]() ![]() “As we continue to make it easier to shop what you see on Pinterest, we’re offering fresh new ways for consumers to browse, curate and discover products perfectly tailored to their taste. “Pinterest makes online shopping feel natural and fun because it’s a core experience on the platform,” said Pinterest CEO Bill Ready in a statement. Pinterest believes the high-density nature of Shuffles, which can include layers of product cutouts from multiple Pins, allows consumers to dig deeper and also connect to other Shuffles that include the same Pins. The company says Gen-Z is curating fresh, relevant content, which is quickly making for a marketplace of trendy, shoppable ideas. Pinterest notes that unlike typical product exploration, Shuffles bring an interactivity that makes the experience fun. Users will be able to tap individual cutouts used in collages and see the brand, price, and other product metadata along with similar products to shop. Shuffles will now have all of the shopping capabilities as regular pins. Pinterest is the place to explore inspiration. Now, the company is testing the integration of Shuffles shopping capabilities on the Pinterest platform. Shuffles, which is Pinterest’s collage-making app, launched to the general public last November. Pinterest is testing ways to integrate Shuffles collage content into Pinterest, starting with shopping. ![]()
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